Saturday, September 8, 2007
Branding trumps quality
I was listening to Bloomberg today (podcast) and part of the discussion went along the lines of "craftsmanship doesn't matter as much as the branding". The point was no one cared about the quality and focused on the "brand". This seems completely counter-intuitive. Quality of product and service will always be the most important feature for me!
Posted by Thomas W. Shelton at 2:32 PM